SMM - Social Media Management
SMO - Social Media Optimization
SMP - Social Media Promotion
These three terms are the current buzz in the industry but the are often overused and rarely coordinated to provide maximum return on your marketing dollar. Social media is not only important, it is critical to the lifeblood of any marketing effort for branding or sales. We already said this. What you may not know is that 97% of the business population is missing out on the opportunity that social media provides to enhance customer base and build increased business levels no matter what product or service you provide. We will help you grow your business and we will give you an online voice where you can deliver your message and reap the benefit.
Our offering includes Facebook services where we build your interactive fan pages, grow your fan base and generate traffic to your website so you can capture more leads and convert them to customers. This is a labor intensive process and there are some pitfalls you need to avoid when you start developing your social media strategy. The first is bringing social media in-house. This is expensive and there is very little upside unless you have the base to support a full-time staff. This is the most common mistake made by those venturing into the social media world. Another common error is to use an existing employee to act in the capacity of Social Media Manager.
Most people have a working knowledge of the various platforms but few have the expertise to create laser-focused, effective campaigns. The truth is that anyone can call themselves an expert if they have logged into their Facebook account or even know what a fan page is, but that doesn't make them effective in developing proven social media strategies and campaigns designed to grow your business.
At ProShark, that is what we do for a living and we do it really well. Whether you want to focus on developing one channel or multiple channels, we can help. We understand that you are working under a budget as well so, depending on your budget and requirements, we can tailor the right campaign blend for what you are trying to accomplish. So you have an idea of the costs associated with developing a powerful social media presence, we have published a schedule of costs below for some of our standardized services.