SMM - Social Media Management
SMO - Social Media Optimization
SMP - Social Media Promotion
These three terms are the current buzz in the industry but they are often overused and rarely coordinated to provide maximum return on your marketing dollar. Social media is not only important, it is critical to the lifeblood of any marketing efforts for branding or sales. We already said this. What you may not know is that 97% of the business population is missing out on the opportunity that social media provides to enhance customer base and build increased business levels no matter what product or service you provide. We will help you grow your business and we will give you an online voice where you can deliver your message and reap the benefit.
- You have to constantly work for new business and growth or your company will die.
- Growing used to be simple. Create an advertising campaign and new business automatically followed.
- The world is different now. Multi-million dollar movie productions live and die with social media – fan reviews are out before the movie is even over.
- Products become an overnight sensation based on viral response. Companies with a proactive social strategy become successful based on network development and relationship building.
- You have to have a media strategy - your competitor does.
- Do we hire a Social Media Manager for $5,000 - $10,000 per month who may or may not know what they are doing or do we outsource to an expert for a fraction of the cost?
Our offering includes one, several or all social media services where we build your presence, grow your prospect base and generate traffic to your website so you can capture more leads and convert them to customers. This is a labor intensive process and there are some pitfalls you need to avoid when you start developing your social media strategy. The first is bringing social media in-house. This is expensive and there is very little upside unless you have the base to support a full-time staff. This is the most common mistake made by those venturing into the social media world. Another common error is to use an existing employee or their friend who 'knows how to do it' to act in the capacity of Social Media Manager. This is a segment that directly affects your survival and success. Our expert staff will work with you to build a custom campaign tailored to your needs.
Marketing Technoloy is the application of technology to grow your business. We know because it is the phrase we came up with to address today's dynamic marketing atmosphere. At ProShark this is what we do for a living and we do it really well. Whether you want to focus on developing one channel or multiple channels, we can help.
VERY IMPORTANT! If you read anything on this page, read this. We want you to talk to competitors and see what they offer because we feel confident in our services and what we can do for you. When comparing, however, let's make sure we are comparing apples to apples. When you start a search for a product, where do you go? You go to a search engine (we all know which one), you type in your search and you wait for the magic of the internet. Let that sink in, you start with a search engine and if your campaign doesn't take that into account, you are wasting your money.
If you pay a low amount for another service and it doesn't drive traffic to your site while building your presence, then it is a pointless, fruitless and frustrating process. Been there, done that. ALL of our campaigns include a large PPC (pay per click) component that will drive traffic. It costs money but it gets results and is really a necessity to jump start a campaign. Ask our competitor how much PPC traffic they are driving to your site. Please note that any of our services below are available at a large discount without the PPC. Contact us for more information.
Facebook is a labor intensive service but is absolutely critical as part of your social media campaign effort. Commentary, Fan Pages, Likes and generated traffic are all components of a successful Facebook campaign. The objective is to get as many 'relevant' likes as possible to create a groundswell of movement with the update of each connected social media component. Facebook is tied to Twitter is tied to YouTube and so on. We will create interactive Fan Pages and will update and promote on a regular basis to build your social media traffic which will greatly impact your website traffic allowing you not just one, but multiple opportunities to convert prospects into clients.
Post, post and then post some more. We are able to organically generate a groundswell of followers who will interact with your website and become prospects for conversion. Internet is a game of numbers and social media is no different. It is about connecting with the masses and about creating groups of followers who not only go to your site, they drive others to visit your site as well. That is the power of social media and is one of the strong points in creating a prominent Twitter campaign.
A great resource for connecting to professional networks, LinkedIn comes the closest to connecting the dots based on client or professional interest. This is another labor intensive program as you ramp up your business but there is a great deal of value in building a network here. We will search out those with common interest through group generation, linking and consistent posting to get your name to the forefront within a give industry.
The video component is the string that ties every campaign together. There is a reason this channel is so successful and is really the only marketing medium to withstand the test of time. We are visual creatures and will always trust something more once we see it. Still helps and motion is even better. This service is for the creation of one presentation (still) piece per month and the promotion of visual media on the YouTube channel with push back to your website for lead conversion opportunities. If you would like us to produce motion pieces for you, please visit our broadcast media section for production fees and schedules.
The new kid on the block is Google Plus, more affectionately known as Google+. This site is fighting for space with Facebook and they are pulling out all the stops (and the pocketbook) so this is a social media elephant that we need to pay attention to. Similar to Facebook, Google+ uses the concept of friends and sphere of influence to promote networking and create a sense of community. Another similarity to Facebook is that Google+ is using 'Brand' pages (Same as Fan Pages) to promote business sites. Like any new platform, there are challenges and opportunities. As your Marketing Technologists and experts in the industry, we will get you up and running quickly with minimal effort on your part.
Let's talk numbers. SMP is a strategy where businesses create the numbers and work to make the business follow. This is an approach that makes sense for broader release products or services since widespread acceptance is typcially based on pre-existing acceptance. A roundabout way of saying 'Build it and they will come', SMP is a proprietary method of generating multi-facet traffic to your social pages and your website. The traffic generation is real but is not as focused as organic growth methods, but this approach facilitates or lays the groundwork for product or service acceptance.
Additionally, there are those who have done a great job at building their social media or website pages and they cannot figure out why they are not getting traffic. Here is ProShark to the rescue. We will get traffic to your social media pages and your website.
This includes everything you need for social media management and optimization. We create your accounts, fan pages and develop a custom strategy designed to provide maximum return. We will provide you with all the tools including graphic design, creating a compelling message for offline and online presentation to your clients and the world. We will work with you to develop and establish a clear and consistent message to promote your business.
Setup is very labor intensive and covers everything you need to turbo charge your social media efforts.
- Assemble dedicated team that creates a web site and social media plan with goals.
- Competitor analysis
- Generate significant traffic flow
- Analyze and install third party components for any specific platform
- Create compelling campaigns
- Build follower lists
- Build redirects, flow patterns and analytics
- Create text and interactive media
- Generate market commentary to increase traffic and exposure
- Join relevant groups and discussions
- Enroll and deploy advertising efforts
- Create Channels and Media
- Post videos
- Produce monthly performance report
For the aggressive small marketer or company breaking into the social marketing arena. We recommend starting with either one service or with the Plan I to get the ball rolling and determine that this effort is in line with your marketing budget and with your expectations. Plan I entails any two services from the menu above.
We are confident you will be pleased with the results but we also do not want to burden your budget as we ramp up efforts across all platforms. Ramp up time will vary with strategy and depth. A good average to begin seeing real results is typically 4 to 6 months although some clients report seeing increased business activity in as little as thirty days. Setup fee is reduced to $1750 with a two year contract.
Our mid-level package, Plan II combines three services at a deep discount. Economy of scale allows us to apply your team to multiple services at one time enabling us to cover more ground in a shorter period of time. Your social media presence is either established at this point or we have worked together to devise a high-impact strategy to get you into the game. You will see results in approximately the same amount of time as Plan I but your growth curve will be stronger as you will experience greater cross-pollenation of each social media platform. Setup fee is reduced to $750 with a two year contract.
Our plan with the greatest exposure giving you access to all primary social media platforms for maximum impact. Your dedicated team will work with you to provide the consistent communication you require as an advanced level marketer to customize your social media strategy and generate the greatest amount of prospects in the shortest amount of time. You will experience an accelerated results timeline and rate of growth due simply to the amount of exposure you will receive. The attack will be on all fronts and you will receive regular updates and reports to track your progress. Setup fee is waived with a two year contract.