SMI - Strategic Management Initiative
When managers and owners think of strategy, they often think of a chess game with moves and counter moves and an objective to win at the end of the game. We like to paint a little different picture. When you think of strategy, think of fighting for your corporate life because that is what you are doing. Webster's Online Dictionary defines Strategy as 'the science and art of military command exercised to meet the enemy in combat under advantageous conditions'. Please note the use of 'enemy' in the definition. This is not a game, this is a war and if you do not win, then your company dies or gets left behind.
If you have an interruption in supply or are not able to deliver services for any reason, do you think your competitor will step in to help you out? No, they are working on a daily basis to help you meet your professional demise. You have to ask yourself, "What can I do and am I willing to commit to being successful?" Do you have what it takes? We focus on Crisis Management, Forward Planning, Company Image and Aggressive Marketing to deal with issues of market retention and capture.
One of the first things we identify and train is that the need is urgent and the goal is common no matter what role an employee or individual plays in the survival and growth of a company. There has to be a common goal and a clear and concise message delivered at every level from the core. That goal has to mean something to the people involved. Where dealing with a crisis, it is critical and It has to be more than just words, it has to be a company way of life.
Once this message is identified, then we can work on communicating it outward to the public wherein we will begin to devise a strategic marketing plan. A strategic plan can cover many areas of a company and we are able to help with the majority of strategic planning categories, but our area of expertise is dealing with crises, building culture and communicating your message outward while building partnerships as we develop your brand and refine your approach. If you have needs in other areas such as financial, going public or legal requirements, we work with world class partners to manage your work under one roof making it easier to control and monitor.
There are several components of Strategic Planning. We are able to deliver in any one are or all areas to provide you with the correct solution. The first component is Research. The building platform for any solution, understanding the facts in the correct light, is an absolute. Most errors are made based on erroneous information. Our team is expert at delivering accurate and complete information to satisfy personal, corporate or market requirements.
People rarely know where to turn in the event of a crisis and even less often receive advice designed to contain a situation and provide maximum umbrella coverage for themselves or their company. Many turn to lawyers which fulfill a specific purpose in crisis management but do not address the mitigation of damage to image, reputation or sales. What happens when a negative viral campaign is initiated or if a negative event occurs due to your product or service? We do not replace legal advice, we augment it clearly and concisely. We have access to a team of attorneys who are experienced in dealing with crisis management as well.
This is where we come in. Our team will drop everything they are doing to deal with problems you are experiencing. You receive a team dedicated to dealing with your problem or situation quickly and confidentially. The best practice is to contact us for details and we will have a pre-agreement in place 'just in case' and hope you never have to utilize our crisis services.
Regardless of the strategic function, crisis management exit, forward planning development, branding efforts or aggressive marketing, the planning team will work directly with you and the research staff to provide clear, concise and relevant data with focus on your specific deliverables. The purpose of the planning team is to develop a plan of attack that gives you the edge in the market and works to place you in the competitive forefront of your industry.
Devising a plan to capture clients and market share is only half the battle. We will work closely with you to create a road map so that you can understand where you need to go and how to get there. But you have to start the car, put it in drive and press the gas. Our execution team will do just that. We will work with you to engage and execute your plan of attack. With access to channels not available to most companies or individuals, we can cover more ground in a shorter amount of time to help you achieve your objectives.