DMAP

Digital Marketing Action Plan - Creating and Executing a Plan of Action for Marketing

Would you like to learn how we can help you save a lot of money, drive and convert more customers, and significantly impact your bottom line? Three simple letters - MAP Find out how a Marketing Action Plan can impact your success today!

A DMAP is more than just a report.

We Are Your Digital Marketing Strategic Partner.

If you think about it, how can a digital agency recommend services to you if they don't even know who you are, what products you sell and what type of customer is your preferred avatar?


Creating a marketing plan of action involves understanding you, your company as well as the fundamentals of marketing, setting objectives and timelines, outlining key performance indicators (KPIs), and staying true to your target audience, so we created the Digital Marketing Action Plan - Because we are in this together.

What is a Digital Marketing Action Plan?

At Proshark, we do things differently. We call it a DMAP or Digital Marketing Action Plan, because it is about you, your business and helping you stop burning money on useless campaigns in order to cost-effectively drive more sales. How can anyone make marketing recommendations for you without knowing who you are?

A DMAP is a deep-dive, extensive study to understand your products, your market, and your organization before you spend a dime on marketing.

We craft a roadmap for just about all of your metrics and develop a complete & comprehensive marketing strategy because we get to know you.

It is a 360-degree view of your website, competitors, marketing channels, products or services, keywords strategies, content and consumers.

The Digital Marketing Action Plan covers between 3 months to 12 months and provides a complete guide and executable strategy for you to follow based on empirical evidence and numerous data points.

Specialty MAPS

A Comprehensive Review of Your Current Marketing Situation

Before you can craft a strategic plan of action for your marketing, you need to review your current strategies and tactics. We explore your target audience, branding, messaging, online presence and other activities to create an accurate picture of your situations.


This will help you identify potential opportunities and where adjustments need to be made in order to move towards success.The report you will receive is a full Digital Marketing Action Plan (DMAP), ready to go. What that means is that we give you a roadmap document that is yours to keep and use however you see fit.

Relationships Are Good for Business

At Proshark, we are all about relationships and long-term growth. We will provide you with data that will have an impact in the short-term, but our focus is changing your position in the marketplace over the long-term.

How Does That Work?

That means your Digital Marketing Action Plan will be designed as a custom-tailored solution for you and your organization. Whether you are doing a partial Digital Marketing Action Plan (DMAP) or a 360-degree view, your study is done for you and you alone.


If you choose the partial DMAP, you can choose from any of the key areas and we will focus on these to provide you with a complete picture of your current landscape. They include:


  • Competitive Analysis
  • State of Brand Anaylysis
  • Target Market Analysis
  • KPI Goal Definitions
  • Complete Marketing Strategy


Choose any of these areas individually or choose the 360-degree view for a complete view of your place in your market including competitive analysis and finding your ideal customer.

A laptop is sitting on a desk next to a cell phone and a notebook.

What pain-points can a DMAP help you solve?

Companies with marketing strategies and plans do far better than those without. A DMAP (Digital Marketing Action Plan) is so much more than just a plan or strategy. It is a deep-dive into who your company currently is, who you want to be in the marketplace, your best customer pool, and overview of your competitors and what they are doing.

Stop Needless Spending

The "just spend more" philosophy is a dated and ineffective strategy. Stop burning cash with little or no Marketing ROI and start investing in your business.

Retargeting for the New Market

Retargeting, the way we used to know it, is no longer available. We identify both internal and external threats and we use factual data to quantify best channels to use.

Cut Out the Starchy Strategies

You don't need to implement a whole bunch of new marketing tactics and hope one works anymore. now you can get a specific plan built just for you.

Make Your Marketing Go Further

Analytics are a critical part of your journey to success. Not only do we tell you how your customers got to you, we let you know the exact steps they took to get to the sale.

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