10 Ways a Marketing Agency Can Help Your Business

While the benefits of hiring an accountant or bookkeeper for your business may seem obvious, the benefits of a full-service marketing agency may not be so clear. Yet in today's digital environment, there are few things you will hire for your business more important than a digital marketing agency. And with all of the options out there, it's probably also one of the most difficult areas to hire in. Here are a few ways that a marketing agency can help your business and what you should consider when hiring one.

Marketing Strategy

Brand Identity

A marketing agency can help you get to the heart of what you do and why. This is key to creating a brand identity that will drive every aspect of your brand including how you sound, how your website looks, how your employees answer the phone, and even the elevator pitch you give to a prospective client.

Your brand identity is much more than just a logo. It includes several key components including creative development, brand standards and guidelines, brand differentiators, a brand personality and tone, copywriting, graphic design, logo development, and competitive analysis. With a team of experienced marketers, you can nail down your business’ specific brand identity and create a brand strategy that is the driving force behind your business.

Website

The third way a marketing agency can help your business is with professional web design, development, and management. Generic websites no longer cut it in today’s business world. Customers are looking for a web experience that is easy to use and answers their questions quickly. A marketing agency can help you design a site that is professional and visually appealing. They will also be experienced in the latest web technology to make sure your website functions at peak performance while meeting your customers’ expectations.

Choose a full-service marketing agency, that provides peace of mind knowing someone is managing your website at all times and is able to show you what gains you are making. As the hub of all your digital marketing activities, it’s imperative that your website is kept up to date and glitches are prevented or resolved quickly and you should only choose an agency that is able to provide that level of service and has a track record doing so.

Search engine optimization

Over 90% of online experiences begin with a search engine result. If your business cannot be easily found on Google and other major search engines, it could be missing a large number of new customer opportunities. A marketing agency can help ensure your business is visible online through keyword research, site architecture optimization, and creative content creation.

Ensure that the agency you choose is up to date on all the latest SEO changes. That they understand Core Health Vitals and what that means for your site's rankings. What the latest Search Algorithm update is and what the impact to your site is. Not to mention they should understand all aspects of local, on page, and off page SEO.

Pay-Per-Click Advertising

Pay-per-click (PPC) management platforms like Google AdWords allow businesses to place sponsored ads in search engine results, typically on the first page. The benefits of PPC advertising are numerous but managing it can be overwhelming and time-consuming for many small businesses.

A marketing agency should be able to not only manage PPC advertising for you, but also assess your business’s current position in the marketplace, perform competitor analysis, and look at how your customers view and talk about your products in order to create a customized campaign that will generate more sales and leads.

Content Creation

Content creation is one of the best ways to generate buzz around your business today. Whether it’s through blog posts, white papers, social media content, e-books, infographics, or case studies, content marketing is a great way to build brand relationships online. The problem is it is probably one of the most time-consuming methods of marketing out there. As a business owner, having a dedicated marketing agency managing your content marketing program can be invaluable if they are equipped to produce a variety of content types. Choose an agency that is adept at a wide variety of content medium and how they play into each level of the customer journey.

Video Creation, Optimization, and Syndication

Social Media Marketing

Social media may seem like an easy thing to manage in-house but building an effective social media presence takes time and effort. That’s where a marketing agency comes in. From determining the right platforms to join to creating content calendars, a social media team can help develop a customized strategy for social media success.

Collateral Design and Creation

An effective brand presence is one that works consistently across all marketing channels – including print collateral. Well-designed marketing collateral, like business cards, sales sheets, brochures, or banners, can keep your business top of mind with consumers and help them make educated buying decisions. A marketing agency can help you create pieces that fit seamlessly and cohesively into your brand standards. They will keep all of your brand pieces on file so new pieces can be printed easily and quickly.

Analytics

A marketing agency can provide your business with the resources, software, and analytics to report on the success of your marketing strategy once it’s implemented. Marketing shouldn’t be guesswork. Hiring an agency to regularly examine the data and analytics and then interpret them into actionable steps is an invaluable resource for any business.

In the end, having a marketing agency means having a team of innovators dedicated to the growth and success of your business. While you’re focusing on what you do best, a team of web developers, copywriters, designers, and account managers are working on your behalf to develop and grow your brand through customized strategies. If you haven't found the right Digital Agency for your business, find out what Proshark can do for your business.