Email Marketing Isn’t Dead—It Just Needs Better Writers

Your First 3 Smarter Emails—Done Right

Now that we’ve established why email still works, the next question is:

What does a better email actually look like?

Below, you’ll find a 3-part email sequence you can model, copy, or adapt for your own business. It’s not just about copywriting—it’s about strategy, psychology, and momentum.

📩 Email #1 – The Welcome Email

Goal: Set tone, build trust, give instant value

Subject Line:

“Let’s Keep This Simple.”

Body Sample:

Hey [First Name],
Glad you're here.

We don't believe in flashy intros or 30-paragraph bios. What we believe in is showing up with something useful—and respecting your time.

Over the next few days, we’ll share a few ideas and tools that could help [insert your audience’s biggest goal or frustration]. Nothing spammy. Nothing generic. Just value, one message at a time.

For now, here’s one quick win to get started:
👉 [Insert link to lead magnet, free resource, quiz result, or checklist]

Talk soon,
—[Your Name]
Team [Your Company]

Why it works:
This email is short, human, and useful. It doesn’t ask for anything upfront—it gives. And that earns attention.

📩 Email #2 – The Story Email

Goal: Build trust and connect emotionally

Subject Line:

“The Problem We Almost Missed”

Body Sample:

There was a time when we were sending hundreds of emails… and getting silence in return.

No opens.
No clicks.
No calls booked.

It wasn’t the platform. It wasn’t deliverability.

It was the writing.

We were writing for everyone—which meant we were connecting with no one.

Once we rewrote our emails with a human voice, real stories, and actual relevance? Engagement tripled.
Revenue followed.

Lesson?
Good writing doesn’t feel like marketing. It feels like a message meant just for you.

If that’s what your emails are missing—we should talk.
👉 [Schedule a call / link to free audit]

Why it works:
Story is the oldest form of persuasion. It builds emotional connection. And that’s what makes readers lean in—and take action.

📩 Email #3 – The Conversion Email

Goal: Offer help clearly, without pressure

Subject Line:

“This Might Be the Right Time”

Body Sample:

You’ve been getting our emails. Hopefully, they've been helpful.

But if you’re reading this, chances are you’re still wondering:

“Is now the right time to fix my [problem]?”

If you’re serious about solving it—so are we.

No long pitch. No gimmicks.

Just a real conversation to see what’s working, what’s not, and what’s possible if email became your most powerful sales tool again.

👉 [Book your free strategy call]

Let’s write something that works.

Why it works:
This is where the value transitions into a clear, actionable invitation. It’s soft, direct, and personalized.

Final Thoughts: The Tool Isn’t Broken. The Writing Is.

Email isn’t going anywhere. But lazy, lifeless email marketing? That’s already gone.

The good news?
You don’t need new software.
You don’t need a 20,000-person list.
You don’t need a fancy template.

You just need to write like it matters.

• Speak directly.
• Share real stories.
• Make it about them, not you.
• Offer clear value, and clear next steps.

That’s how email becomes your highest-performing revenue channel—not just your cheapest one.

Ready to Make Your Emails Work Like They Should?

At Proshark, we write emails that:

✅ Nurture leads into buyers
✅ Get opened, read, and clicked
✅ Move people—emotionally and financially

From cold outreach to automated flows, our email marketing isn’t robotic—it’s real.