Want More Sales? Start With the SEO You’ve Been Ignoring

The Invisible Business Problem

It’s a hard pill to swallow—but sometimes, the reason your sales team is struggling has nothing to do with their talent or effort. The real problem? No one’s finding you.

It’s not because your offer is bad. It’s not because your pricing is wrong. And it’s definitely not because your team doesn’t care.

It’s because your website is invisible to the people who need you most.

And it all comes back to the SEO you’ve been ignoring.

What Happens When SEO Is an Afterthought?

Every day, potential customers are actively searching for the solution you provide. The problem? They’re landing on your competitors’ sites instead of yours.

Here’s what’s happening behind the scenes:

• Your content isn’t optimized for what your buyers are actually searching.
• Your competitors are outranking you—even with worse offers.
• You’re paying for ads that could be replaced with organic visibility.
• You’re focusing on social media while your website gathers dust on page 3 of Google.

And the longer you ignore your SEO, the more leads and sales you’re losing to brands that decided to take it seriously.

Let’s Talk Numbers: Why SEO Still Dominates

Think SEO is outdated? Think again.

Here are the facts:

• 93% of online experiences begin with a search engine.
• SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads.
• The top 3 positions in search results get over 60% of all clicks.
• 61% of marketers say improving SEO and organic presence is their top inbound marketing priority.

SEO isn’t dead. It’s just ignored by businesses who want fast results—only to wonder why sales stay flat.

SEO = Sales. Here’s How.

You may not realize it, but SEO is more than a traffic strategy—it’s a sales enablement engine. When done right, it:

• Attracts problem-aware buyers looking for your solution.
• Builds trust before your sales team ever makes contact.
• Shortens the sales cycle by pre-qualifying leads.
• Reduces dependency on paid ads—making growth more sustainable.

So if you're tired of chasing leads, SEO helps leads come to you—already interested, already educated, and already halfway to “yes.”

The 5 Places You’re Probably Ignoring SEO (And Losing Sales)

Let’s look at where businesses usually get it wrong:

1. Your Homepage Has No Keyword Strategy

Your homepage should clearly communicate who you are, what you do, and who you help—all using the language your customers type into Google.

If it’s filled with vague copy like “we provide innovative solutions,” congratulations—you’ve written the least searchable sentence on the internet.

Fix it: Do keyword research. Use tools like SEMrush, Ahrefs, or even Google Suggest to find what your audience is searching. Then bake those terms into your headline, subheads, meta description, and intro copy.

2. Your Blogs Are Aimless

If your blog is filled with company news, product updates, or thought pieces with no keyword focus, it’s not driving traffic—or sales.

Fix it: Every blog post should target a specific keyword phrase with search volume. Example: Instead of writing “5 Reasons We Love Project Management,” try “Best Project Management Tools for Small Teams.”

Give Google a reason to rank you—and your buyers a reason to click.

3. You’re Ignoring Local SEO

If you’re a service-based business, especially one with a physical footprint, and you’re not using local SEO… you’re giving money away.

Fix it:

• Claim and optimize your Google Business Profile.
• Use keywords like “SEO services in [Your City]” on your landing pages.
• Get listed on local directories and ask for Google reviews from happy clients.

4. Your Site Speed and Mobile Optimization Are Killing Rankings

SEO isn’t just content—it’s technical.

If your website is slow, glitchy, or unreadable on a phone, Google won’t rank it—and users won’t stay on it.

Fix it:

• Compress your images.
• Minify your code.
• Use a responsive theme or site builder.
• Test your site with PageSpeed Insights.

5. You Don’t Track or Update Anything

SEO isn’t a “set it and forget it” strategy.

You need to monitor your rankings, update your content, and optimize your site consistently if you want to stay on page 1.

Fix it:

• Track keywords monthly with tools like Ubersuggest or SE Ranking.
• Refresh outdated posts with new data and links.
• Add internal links from older posts to newer ones to boost relevance.

What Does Smart SEO Look Like Today?

Here’s what modern SEO involves (hint: it’s more than stuffing keywords):

✅ Search Intent Mapping
Understanding why someone searches and aligning your content to solve that specific need.

✅ Full-Funnel SEO Strategy
Using SEO content at every stage—from awareness (blogs) to consideration (landing pages) to conversion (case studies and pricing).

✅ On-Page and Off-Page Optimization
Balancing strong on-site copy with authority-building backlinks and brand signals.

✅ Conversion-Focused Content
Writing SEO content that actually sells, not just ranks. Because ranking is only step one.

Real Talk: What Happens When You Start Prioritizing SEO

Here’s what you’ll start to notice after a few months of focused, strategic SEO:

• You’ll get more qualified leads, not just more traffic.
• Your sales calls will be warmer because buyers already trust you.
• You’ll reduce reliance on ads—freeing up budget and reducing volatility.
• Your website will become a 24/7 sales engine that attracts and educates leads, even while you sleep.

But Doesn’t SEO Take Too Long?

Yes, SEO is a long-term play. But here’s the thing:

📈 The best time to start was a year ago. The second-best time is today.

And the longer you wait, the further your competitors pull ahead.

Done right, SEO builds momentum—the kind that compounds every month. Think of it like planting a tree. At first, it takes time. But once the roots are deep, it grows on its own.

What You Can Do Right Now

Here’s your simple 5-step SEO starter checklist:

1. Run a site audit using SE Ranking or Ubersuggest.
2. Identify 5 high-intent keywords you want to rank for.
3. Rewrite your homepage with those keywords.
4. Create one blog post per week focused on long-tail phrases.
5. Track progress every 30 days and optimize what’s working.

No fluff. Just focused action that moves the needle.

Need Help? We Do This All Day.

At Proshark, we’ve helped companies just like yours go from invisible to in-demand with smart, ROI-driven SEO strategies. We don’t just promise rankings—we build the kind of content that drives real leads and real revenue.

If you’re tired of wasting budget on guesswork, we’re here to help you get found—and get chosen.

👉 Let’s get your SEO working for your bottom line. Book a strategy call

Final Thoughts: Don’t Chase Sales—Get Found

If you’ve been pouring time, money, and effort into paid ads, cold emails, or social media with lukewarm results, it’s time to take a hard look at your SEO.

Because when SEO works, everything else gets easier.

Buyers find you. Leads come in warmer. Sales cycles shrink. And your marketing engine finally starts compounding.

You don’t need to chase every new trend to get more sales.

You just need to start with the SEO you’ve been ignoring.